Thursday 9 July 2015

SEO News & Updates - How Rank Your Site Is Driving Clients to the Top

As a business looking to use digital marketing to your advantage, you need to stay tuned to the latest SEO news & updates. Staying well informed allows you that extra bit of edge while negotiating on a campaign with the digital marketing agency. There are thousands of them out there are only a few can add to your brand equity. Today let us do a case study around Rank Your Site one of the fastest growing agencies from India. They have helped hundreds of clients climb up the ladder on the search engines. We take a sneak peek into their success formula.

One Size Doesn’t Fit All

While SEO strategies remain the same, how they are applied is dependent on the client’s business goals and the competition in the market. They spend quality time on understanding a client’s objective which allows them to come up with a niche strategy to derive the best from the campaign.

Identifying the Loopholes

Broken links, large images, mobile incompatibility are some of the factors that can bring down a website’s rankings. The team does a background check on these loopholes and takes necessary steps to rectify them. They also identify potential landing pages that can maximize the returns and also create landing pages if necessary.

Comprehensive Research

They carry out a comprehensive research on the market and competition which allows them to create a road map for their optimization campaign. This also includes analysing high potential keywords around which captivating content would be written for submission purpose.

ROI over Traffic

What separates them from other SEO service providers is the fact that their sole focus is on maximizing the Return on Investment for their clients and not merely focussing on the traffic flow to the website. They always try driving in high quality traffic to website how small the number may be as it increases the conversion rate considerably.

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